On my last post of 2017 I wanted to take the moment to reflect back on this past year and the journey leading to the making Style By Sheyda. The idea came to me about three years ago at a time I truly felt the need to channel my creativity and love for fashion in a meaningful way as I had embarked onto a completely different field of profession.
With a degree in Fashion Design starting a clothing line seem to be the most obvious thing to do, however with a 9 to 5 job and the costs involved in developing a line, this was not an option for me. Pondering for months on how to freely utilize my creativity and passion for fashion into something purposeful gave me many sleepless nights, and it was during one of those lying wide awake and staring into the ceiling nights that it suddenly dawned on me that I could become an Image Consultant!
I realized that I am constantly helping family and friends with their shopping, advising them on ‘what to wear’ and ‘how to wear it’ not to mention the amount of closets I have organized! I remember lying there all excited as if I had cracked a code while thinking out loud; This is it! ….I know this! …I am already doing it! ….I can do this!
From that night it took me nearly 2 years to have my brand image, logo, services and business model all figured out and planned out to the last detail, bringing me to the next phase; having the funds and finding the right Web Designer to develop my website. After months of search and over two years into my project is when the real work finally started. Gradually everything started to come to life as my website was being developed.
As the completion of my website was approaching with the various social media platforms of Style By Sheyda going live one after the other, I started to feel an immense anxiety mixed with feelings of self doubt, which kept increasing with every passing day, versus joy and excitement.
Being a very private person in real life with zero social media accounts till just this past year, to suddenly be out there through not just one but several accounts was the source of my anxiety. Being social media phobic, having a YouTube channel with weekly videos was the last thing on my mind for Style By Sheyda.
The idea started just a couple of months prior to my website launch as I was looking for creative ways to promote and create awareness about my brand and the offered services, evolving into the creation of my weekly videos. This was a huge shift in my life and my biggest challenge to conquer throughout this journey and what I now feel has turned into my biggest strength.
It’s been quite the bumpy road since that sleepless night and there has been days where I just wanted to end it all feeling that I am running after a bubble. Going through difficulties topped with personal and financial struggles doesn’t always make the decision of not giving up the easiest. Often times on these lowest days I felt more fueled ending up making me work even harder for not letting a bad day get in the way of me and my dream.
During these last few days of 2017 when reflecting back, the making of Style By Sheyda has turned my phobia into my strength, my passion into reality and my self doubt into inner strength. I feel extremely blessed for everything that I have achieved this past year and all the amazing people I met along the way to whom I am extremely grateful to for all of their efforts and dedication in making Style By Sheyda a reality.
Last but not least I would like to thank all of you out there from the bottom of my heart for all the love and continued support since my launch back in October. I feel extremely humbled by all the kind messages and words of encouragement that has been pouring in from complete strangers giving me more reason to do what I do better everyday.
With the new year just days away I feel extremely excited about it and look forward to all the adventures that 2018 may bring as I continue to build on Style By Sheyda. I am hoping to have your continued support as I embark onto a new chapter of Style By Sheyda, and stay tuned for more fun and exciting weekly videos on Style & Fashion coming your way in 2018!
Wishing you all a year filled with style and may 2018 turn your weakness into your strength and your dreams into reality!
Happy New Year!
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